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  The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

  Writer : Zarei Mahmoudabadi، Mohammad ؛ Keshtidar، Mohammad ؛ Razavi، Seyed Mohammad Javad ؛

  Journal:Annals of Applied Sport Science»Autumn 2019, Volume 7 - Number 3 (‎9 page(s) - From 1 to 9 )

  Keywords:Performancebrand equitySports Financial SponsorshipCeramic and Tile Companies

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