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  Fictional Characters in Modern Russian TV Advertising as a Means of Implementing Communicative Functions

  Writer : Shatalova، Yuliya N ؛ Kryukova، Svetlana V ؛ Kurilkina، Olga A ؛ Mikulina، Irina V ؛ Popov، Anton A ؛

  Journal:Journal of Research in Applied Linguistics»Summer and Autumn 2019, volume 10 - Issue 10 (Proceedings of the 6th International Conference on Applied) Ranking International (Ministry of Science/ISC (‎9 page(s) - From 692 to 700 )

  Keywords:AdvertisingCommunicative functionAdvertising TextFictional CharacterBrand Character

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