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  Investigating the Impact of Visual Attention on Brand Recall with Moderating Role of Brand Usage Experience in four and five star hotels in the religious city of Mashhad

  Writer : Rahmati، Sara ؛ Razavi، Maliheh Sadat ؛ Corresponding Author : Behboodi، Omid ؛

  Journal:International Marketing Modeling»Summer and Autumn 2022, Volume 3 - Number 2 (‎12 page(s) - From 98 to 109 )

  Keywords:Visual attentionBrand Recallbrand usage experiencefour and five star hotels in Mashhad

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