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  Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores

  Writer : Fathian، Mohammad ؛ Sharifi، Hossein ؛ Solat، Faranaksadat ؛

  Journal:Journal of Information Technology Management»Autumn 2019 - Number 41 Ranking International (Ministry of Science/ISC (‎23 page(s) - From 1 to 23 )

  Keywords:Perceived valueGamificationcustomer loyaltyOnline Store

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