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  Does Implementation of Customer Relationship Management (CRM) Enhance the Customer Loyalty? An Empirical Research in Banking Sector

  Corresponding Author : Gopalsamy، Selvalakshmi ؛ Writer : Gokulapadmanaban، Suganthi ؛

  Journal:Iranian Journal Of Management Studies»Spring 2021, Volume 14 - Number 2 Ranking International (Ministry of Science/ISC (‎17 page(s) - From 401 to 417 )

  Keywords:SatisfactionKnowledge managementCustomer relationship managementLoyaltyTrust

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