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  Effect of Social Media Adoption and Media Needs on Online Purchase Behavior: The Moderator Roles of Media Type, Gender, Age

  Corresponding Author : Janavi، Elmira ؛ Writer : Soleimani، Maryam ؛ Ebrahimi، Pejman ؛ Gholampour، Abbas ؛ Friedrichsen، Mike ؛

  Journal:Journal of Information Technology Management»Spring 2021 - Number 49 Ranking International (Ministry of Science/ISC (‎24 page(s) - From 1 to 24 )

  Keywords:media needsSocial media adoptionOnline purchasing behaviorMedia typeIPMA matrix

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