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  Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students

  Writer : Che Nawi، Noorshella ؛ Abd Ghani، Noor Hasmini ؛ Abdullah، Azwan ؛ Muhamad Hasan، Md Zaki ؛ Deraman، Nurul Shuhada ؛ Gbene Zaato، Solomon ؛ Corresponding Author : Alareeni، Bahaaeddin ؛

  Journal:Journal of Information Technology Management»Spring 2021 - Number 49 Ranking International (Ministry of Science/ISC (‎18 page(s) - From 75 to 92 )

  Keywords:Interactioncustomer equityentertainmentCustomizationSocial Media Marketing

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