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  Brand Identity Transfer and Consumers Sport Commitment in the Iranian Football Premier League: Mediating Role of Promotional and Advertising Tools

  Corresponding Author : Asadollahi، Ehsan ؛ Writer : Keshtidar، Mohammad ؛ Heydari، Reza ؛ Peric، Marko ؛

  Journal:new studies in sport management»Autumn 2020, Volume 1 - Number 1 Ranking ب (Ministry of Science (‎12 page(s) - From 10 to 21 )

  Keywords:Brand IdentitySport CommitmentIranian Premier LeaguePromotional toolsSport Consumers

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