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  Comparing Brand Communication Model in Sports Shoes and Sports Clothing Industries

  Corresponding Author : Kalashi، Maziyar ؛ Writer : Sahebkaran، Mohammad Ali ؛ Karimi، Javad ؛ Jami Alahmadi، Abdorahman ؛ MohammadiAskarabadi، Masoud ؛

  Journal:new studies in sport management»Winter 2021, Volume 2 - Number 1 ، ب (Ministry of Science (‎13 page(s) - From 82 to 94 )

  Keywords:Brand awarenessBrand experiencebrand loyaltyBrand Trustbrand satisfaction

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