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  The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

  Writer : Saffari، Marjan ؛ Norouzi Seyed Hossini، Rasoul ؛ Mohammadi Argi، Akbar ؛ Ehsani، Mohammad ؛

  Journal:Annals of Applied Sport Science»Summer 2021, Volume 9 - Number 2 (‎11 page(s) - From 19 to 29 )

  Keywords:FootballBrand PersonalityuniquenessBrand AuthenticityBrand History

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