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  Modeling the Effects of Media on Affective Commitment to Strategy Implementation

  Corresponding Author : Adousi، Ali ؛ Writer : Farhangi، Ali Akbar ؛ Hasangholipour، Tahmoures ؛ Najafbagy، Reza ؛

  Journal:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 Ranking C (Azad University (‎10 page(s) - From 68 to 77 )

  Keywords:Affective commitmentStrategy Implementationmedia managementIntegrated Marketing Communication

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