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  New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty

  Writer : Khansabbakh، Mojtaba ؛ Bakhshayesh، Reihane Sadat ؛ Corresponding Author : Nayebzadeh، Shahnaz ؛

  Journal:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 ، C (Azad University (‎17 page(s) - From 78 to 94 )

  Keywords:reliabilityBrand awarenessBrand experienceattachmentbrand loyaltyCongruity

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