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  The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior

  Writer : Sheikh، Naser ؛ Gholam Abri، Amir ؛ Corresponding Author : Hosseinikia، Seyed Mohammad Taghi ؛

  Journal:Industrial Strategic Management»Winter 2017, Volume 2 - Number 1 (‎8 page(s) - From 55 to 62 )

  Keywords:Situational Factorspsychological factorsPersonal factorsProduct StrategyImpulse Purchase Behavior

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