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  Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)

  Corresponding Author : Mohammadian، Mahmood ؛ Writer : Afjeh، Aliakbar ؛ Amiri، Maghsoud ؛ Kari، Mehrzad ؛

  Journal:Journal of System Management»Autumn 2019, Volume 6 - Number 4 Ranking A (Azad University/ISC (‎12 page(s) - From 13 to 24 )

  Keywords:Iranian ScaleIranian TraitsConsumer Brands

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