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  Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry

  Writer : Elahi، Hossein ؛ Corresponding Author : Divsalar، Hedieh ؛

  Journal:International Marketing Modeling»Summer and Autumn 2020, Volume 1 - Number 2 (‎12 page(s) - From 130 to 141 )

  Keywords:consumer attitudeAdvertising ValueAdvertisement Features

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