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  Exploring the Moderating Effect of Consumers Animosity and Ethnocentrism on process of Accepting Foreign Products among Islamic Countries

  Writer : Kaeeni، Amir Abass ؛

  Journal:Business and Marketing»Feb. 2014 - Number 2 (‎27 page(s) - From 19 to 45 )

  Keywords:Ethnocentrismconsumers’ animositycountry-of-origin image

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