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  The impact of customer’s mental factors on brand to create brand loyalty (Case study: mobile phone customers in the city of Anzali)

  Corresponding Author : Hedayat Sokachaee، Elham ؛ Writer : Babaei، Mohammadreza ؛ seiedfazli، hadi ؛

  Journal:Business and Marketing»Feb 2015 - Number 5 (‎22 page(s) - From 21 to 42 )

  Keywords:Brand experiencebrand loyaltymobileAnzali CityCustomer’s mental factors

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