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  Assessing the Out-Of-Home Advertising Model of Consumer Products (Case study of food industry in Fars province)

  Writer : Shourangiz، Abdolaziz ؛ Ranjbar، Mohammad Hossein ؛ Corresponding Author : Biabani، Hassan ؛

  Journal:Journal of System Management»Autumn 2021, Volume 7 - Number 4 Ranking A (Azad University/ISC (‎25 page(s) - From 137 to 161 )

  Keywords:Food IndustryStructural Equationscustomer loyaltyConsumer productsOut- Of-Home Advertising

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