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  Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry

  Writer : Sanayei، A ؛ Shaemi، A ؛ Ahadi، P ؛

  Journal:International Journal Of Information Science And Management»April 2013, Volume 11 - Number 1 Ranking Science-Research (Ministry of Science/ISC (‎14 page(s) - From 25 to 38 )

  Keywords:customerbrand loyaltyBrand AssociationBased Brand EquityE Banking

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