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  Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic Alliances

  Corresponding Author : Musiliu Abina، Babatunde Musiliu ؛ Writer : Ajayi، Oluseyi ؛

  Journal:Iranian Journal Of Management Studies»Spring 2022, Volume 15 - Number 2 Ranking International (Ministry of Science/ISC (‎15 page(s) - From 271 to 285 )

  Keywords:BrandPurchase Intentionbrand equitysymbolic alliance

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