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  Investigating the effect of promotional gifts on customer attitude and observational learning (Case study of Ofogh Kourosh store)

  Corresponding Author : Darini، Valimohammad ؛

  Journal:Iranian Journal of Learning and Memory»Winter 2022, Volume 4 - Number 16 Ranking ب (Ministry of Science (‎13 page(s) - From 71 to 83 )

  Keywords:Observational learningCustomer attitudepromotional gifts

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