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  Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products

  Corresponding Author : Nazarian Madavani، Abbas ؛ Writer : Aghaei، Najaf ؛ Fallah Ibrahim Begloo، Babak ؛

  Journal:Sports Business»Winter and Spring 2022 - Number 3 (‎14 page(s) - From 57 to 70 )

  Keywords:ethicsIntellectual PropertyCopyrightsport economyLegal rights

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