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  Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda

  Corresponding Author : Garza Segovia، Marcela ؛ Writer : Kennett، Chris ؛

  Journal:Annals of Applied Sport Science»Winter 2023, Volume 10 - Number 4 (‎12 page(s) - From 19 to 30 )

  Keywords:MarketingInternetsportsocial mediaDigital TechnologyCommunications Media

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