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  Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry

  Writer : Asgari، Mohammad Hadi ؛

  Journal:Sports Business»Spring 2023 - Number 6 (‎20 page(s) - From 27 to 46 )

  Keywords:sportswearOnline brand communitiesCo-creation of Brand ValueTime Risk

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