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  The Role of Social Media Marketing in eWOM in the Hotel Industry with an Emphasis on Brand Experience and Identity

  Corresponding Author : Soofian، Mohammad ؛

  Journal:Open Access Journal of Resistive Economics»Autumn 2023, Volume 10 - Number 4 ISC (‎11 page(s) - From 64 to 74 )

  Keywords:Brand experienceBrand IdentitySocial network marketingelectronic word of mouth (eWom)

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