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  Evaluation the Effect of Implementing Business Intelligence on Customer Relationship Management Success

  Corresponding Author : Shahraki، Ali Reza ؛ Writer : Shahraki، Mohammad Reza ؛ Dejkam، Rahil ؛

  Journal:International Journal of Advanced Studies in Humanities and Social Science»April 2017, Volume 6 - Issue 2 (‎14 page(s) - From 147 to 160 )

  Keywords:Customer OrientationBusiness Intelligence (BI)Customer Relationship Management (CRM)Partial least squares (PLS)

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