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  EFFECT OF IMC STRATEGIES ON THE PURCHASE INTENTION IN A MULTI-CULTURAL SOCIETY

  Writer : Hala Al-Ghafari ؛ Muhammad Khan ؛

  Journal:PalArch's Journal of Archaeology of Egypt»july 2021, Volume 18 - Number 16 (‎10 page(s) - From 255 to 264 )

  Keywords:customerSaudi Arabiapurchase intentIntegrated Marketing Communicationfood retail

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