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  Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India

  Corresponding Author : Sahay، Evelina ؛ Writer : Mukherjee، Somnath ؛

  Journal:Iranian Journal Of Management Studies»Autumn 2023, Volume 16 - Number 4 Ranking International (Ministry of Science/ISC (‎20 page(s) - From 791 to 810 )

  Keywords:Purchase IntentionSubjective NormEthical Consciousnessorganic foodHealth Consciousness

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