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  The Intervening Impact of Social Media Marketing on Brand Loyalty: A Multi Group Analysis in Customer Demographics

  Corresponding Author : Parayil Iqbal، Ubais ؛ Writer : V K، Hamza ؛ Sainudheen، Shajeer ؛

  Journal:Iranian Journal Of Management Studies»Autumn 2023, Volume 16 - Number 4 Ranking International (Ministry of Science/ISC (‎15 page(s) - From 889 to 903 )

  Keywords:brand loyaltySocial Media MarketingCustomer engagementSocial Media PlatformsOnline shoppers

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