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  Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

  Corresponding Author : Hamzah، Muhammad Iskandar ؛ Writer : Abd Rashid، Muhammad Hafiz ؛ Muhamat، Amirul Afif ؛ Mansor، Aida Azlina ؛ Hasanordin، Rahayu ؛

  Journal:Iranian Journal Of Management Studies»Autumn 2023, Volume 16 - Number 4 Ranking International (Ministry of Science/ISC (‎16 page(s) - From 973 to 988 )

  Keywords:Islamic bankingReligiosityBehavioral intentionBrand forgivenessbrand transgressiontransgression severity

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