keyword Advertisement Features ‎/ (1 Article)

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Investigating Effect of Advertisement Features in Social Media on Consumer Attitude with regard to the Mediator Role of Advertising Value in Iran Food Industry

Writer : Elahi، Hossein ؛ Corresponding Author : Divsalar، Hedieh ؛

Journal:International Marketing Modeling»Summer and Autumn 2020, Volume 1 - Number 2 (‎12 page(s) - From 130 to 141 )
Keywords:consumer attitude Advertising Value Advertisement Features

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