keyword and Monetary value) ‎/ (1 Article)

Sort by
Date

1.

A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies

Writer : Theerthaana، P ؛ Sharad، S ؛

Journal:International Journal of Management and Business Research»Autumn 2014, Volume 4 - Number 4 (‎21 page(s) - From 273 to 293 )
Keywords:Data mining segmentation RFM (Recency Frequency and Monetary value)CHAID logistic regression Email Marketing campaigns Response rateIncentive

Journal Article Download

Related keywords

Article publication trend