keyword bottom-up spillover / (1 Article)
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Writer : Eshaghi، Mohammad Sadegh ؛ Ansari، Azarnoush ؛ Corresponding Author : Ranjbarian، Bahram ؛
Journal:Iranian Journal Of Management Studies»Autumn 2021, Volume 14 - Number 4 ، International (Ministry of Science/ISC (21 page(s) - From 835 to 855 )
Keywords:brand imagebottom-up spilloverpsychological life spacecustomer well-beingaroused emotions
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Journal Iranian Journal Of Management Studies 1 |
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