keyword Brand Attachment ‎/ (1 Article)

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Journal International Marketing Modeling 1

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Explaining the Role of Consumer Attitudes and Willingness toward Consumer Generated Advertising in Consumer Behavior; Case Study of Kalleh Consumers

Writer : Kamareh، Sahar ؛ Tahmasebi Roshan، Neda ؛ Corresponding Author : Yahyazadehfar، Mahmood ؛

Journal:International Marketing Modeling»Winter and Spring 2020, Volume 1 - Number 1 (‎10 page(s) - From 21 to 30 )
Keywords:Loyalty Brand Attachment Consumers' attitude to advertising production Consumers’ willingness to participate in advertising

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