keyword brand community characteristics ‎/ (1 Article)

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An Empirical Study of Consumer-Brand Relationships in the Hospitality Industry

Corresponding Author : Alizadeh، Hamid ؛ Writer : Nazapour Kashani، Hamed ؛

Journal:Iranian Journal Of Management Studies»Autumn 2023, Volume 16 - Number 4 Ranking International (Ministry of Science/ISC (‎16 page(s) - From 857 to 872 )
Keywords:brand loyalty Brand value creation Consumer-brand Relationships brand community characteristics

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