keyword brand community characteristics / (1 Article)
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Corresponding Author : Alizadeh، Hamid ؛ Writer : Nazapour Kashani، Hamed ؛
Journal:Iranian Journal Of Management Studies»Autumn 2023, Volume 16 - Number 4 Ranking International (Ministry of Science/ISC (16 page(s) - From 857 to 872 )
Keywords:brand loyaltyBrand value creationConsumer-brand Relationshipsbrand community characteristics