keyword client’s preference ‎/ (1 Article)

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The Effect of Marketing of Bank Services on Customers’ Preference of Private Banks: Case Study of Mellat and Tejarat Banks in Khorasan Razavi Province

Writer : Faramarzpour، Fatemeh ؛ Corresponding Author : Mahmoudzadeh، Alireza ؛

Journal:International Journal of Management, Accounting and Economics»March 2015, Volume 2 - Number 8 (‎14 page(s) - From 219 to 232 )
Keywords:Marketing mix Marketing of banking services client’s preference

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