keyword Counterfeits ‎/ (1 Article)

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Counterfeits and Their Impact on Brand Equity ofOriginal Products (Case Study: Clothing Industry inTehran)

Writer : Kordnaeij، Asadollah ؛ Bakhshizadeh، Alireza ؛ Askaripoor، Hossein Askaripoor ؛

Journal:The International Journal of Humanities»Winter 2015, Volume 22 - Number 1 Ranking Science-Research (Ministry of Science/ISC (‎22 page(s) - From 109 to 130 )
Keywords:Consumer behavior brand equity Counterfeits Clothing Industry

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علمی-پژوهشی ‎ (1 Article)