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Implementation of Banking Services Marketing Model Based on Content Analysis Method and Grounded Theory in Bank Saderat Iran

Writer : Garmsiri، Mohsen ؛ Amirnezhad، Ghanbar ؛ Corresponding Author : Kangarani Farahani، Ali ؛

Journal:Money and Economy»Fall 2022, Volume 17 - Number 4 Ranking ب (Ministry of Science/ISC (‎28 page(s) - From 457 to 484 )
Keywords:Content analysis Service marketing Banking Services Marketing Mix data base model Bank Saderat.

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