keyword delightful values ‎/ (1 Article)

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The Relationship Between Hedonic Value and Utilitarian Value with Behavioral Intentions and Customers Satisfaction in Gorgan Fast Foods

Writer : Zabihi Rad، Arash ؛ Didehkhani، Hosein ؛

Journal:Journal of Management and Accounting Studies»June 2015, Volume 3 - Number 2 (‎4 page(s) - From 129 to 132 )
Keywords:delightful values useful values customers’ satisfaction behavioral ideas

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