keyword Expected benefits approach ‎/ (1 Article)

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Market Segmentation in the Banking Industry Based on Customers’ Expected Benefits: A Study of Shahr Bank

Corresponding Author : Aghaei، Mohammad ؛

Journal:Iranian Journal Of Management Studies»Summer 2021، Volume 14 - Number 3 Ranking International (Ministry of Science/ISC (‎20 page(s) - From 629 to 648 )
Keywords:Factor analysis banking industry Cluster analysis market segmentation Expected benefits approach

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