keyword Identity attractiveness ‎/ (1 Article)

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Developing the Brand Equity of Football Clubs: The Partial Role of Identity Distinction, Identity Attractiveness, and Fan-Team Identification (Case Study: Iranian Premier Football League)

Corresponding Author : Jaberi، Akbar ؛

Journal:Sports Business»Autumn 2023 - Number 8 (‎16 page(s) - From 13 to 28 )
Keywords:Identification Branding brand equity sports brands Identity attractiveness Identity distinction

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