Corresponding Author : Jaberi، Akbar ؛

(‎16 page(s) - From 13 to 28 )

Keywords:IdentificationBrandingbrand equitysports brandsIdentity attractivenessIdentity distinction

Writer : Rahmati، Soodabeh ؛ Afroozeh، Mohammad Sadegh ؛ Corresponding Author : Safari Jafarloo، Hamid Reza ؛

(‎20 page(s) - From 29 to 48 )

Keywords:Brand attitudesymbolBrand commitmentbrand strategySports Branding

Corresponding Author : Nazari، Rasool ؛ Writer : Moshkelgosha، Elham ؛ Loghmani، Mohsen ؛

(‎21 page(s) - From 49 to 69 )

Keywords:Brand attitudesports industryCustomer attitudeCustomer engagementProfessional Sports Club

Corresponding Author : Allahveisi، Arman ؛ Writer : Izadi، Behzad ؛ Mansouri، Hossein ؛

(‎14 page(s) - From 71 to 84 )

Keywords:Loyaltycustomer experiencePrivate Sports ClubsExperience qualityService Outcome Quality

Writer : Mohammad Rezaee، Ziba ؛ Fatemi، Adel ؛ Aliabadi، Samira ؛ Smaeili، Mohsen ؛ Corresponding Author : Veisi، Korosh ؛

(‎18 page(s) - From 85 to 102 )

Keywords:Social networkDigital marketingdigital eraProduction Company

Corresponding Author : Kiani، Mohammad Saeid ؛ Writer : Nazari، Leila ؛ Shahbazpour، Leila ؛

(‎18 page(s) - From 103 to 120 )

Keywords:EconomyMarketing mixcustomersales promotionpurchaseDigital Strategy