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  The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity

  Writer : Rahmati، Soodabeh ؛ Afroozeh، Mohammad Sadegh ؛ Corresponding Author : Safari Jafarloo، Hamid Reza ؛

  Journal:Sports Business»Autumn 2023 - Number 8 (‎20 page(s) - From 29 to 48 )

  Keywords:Brand attitudesymbolBrand commitmentbrand strategySports Branding

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