keyword Sports Branding / (1 Article)
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Writer : Rahmati، Soodabeh ؛ Afroozeh، Mohammad Sadegh ؛ Corresponding Author : Safari Jafarloo، Hamid Reza ؛
Journal:Sports Business»Autumn 2023 - Number 8 (20 page(s) - From 29 to 48 )
Keywords:Brand attitudesymbolBrand commitmentbrand strategySports Branding