keyword Impulse Purchase Behavior ‎/ (1 Article)

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The effect of Psychological, Individual, Product Strategy, and Situational Factors on Customers' Impulse Purchase Behavior

Writer : Sheikh، Naser ؛ Gholam Abri، Amir ؛ Corresponding Author : Hosseinikia، Seyed Mohammad Taghi ؛

Journal:Industrial Strategic Management»Winter 2017, Volume 2 - Number 1 (‎8 page(s) - From 55 to 62 )
Keywords:Situational Factors psychological factors Personal factors Product Strategy Impulse Purchase Behavior

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