keyword LINMAP technique ‎/ (1 Article)

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Evaluation of the strategies of target market selection on the basis of IFE and EFE matrixes using linmap technique - A case study of Bushehr province -

Writer : Shahbandarzadeh، Hamid ؛ Haghighat، Fatemeh ؛

Journal:Iranian Journal Of Management Studies»January 2010, Volume 3 - Number 3 ISC (‎18 page(s) - From 41 to 58 )
Keywords:Borda method LINMAP technique EFE matrix IFE matrix International marketing strategies

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