keyword Marketing channel ‎/ (1 Article)

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Develop A Framework for Selection of Intermediary in Marketing Channel

Writer : Irani، Hamid Reza ؛ Shahanaghi، Kamran ؛ Jandaghi، Gholamreza ؛

Journal:Iranian Journal Of Management Studies»march 2011, Volume 4 - Number 1 ISC (‎18 page(s) - From 25 to 42 )
Keywords:Marketing channel Distribution channel Channel design Selection criteria Channel members Intermediary selection

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Journal Iranian Journal Of Management Studies 1

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