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Toward Brand Image as Airline Hospitality Antecedent: Employing Partial Least Square Technique

Writer : Shadi، Mohammad Ali ؛ Nejad Mohammad، Ehsaneh ؛

Journal:Tourism and Hospitality Research»Autumn 2012, Volume 2 - Number 2 (‎46 page(s) - From 95 to 140 )
Keywords:brand image Airline Perceived price Perceived Advertisement

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