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Writer : Ullah، Saad ؛ Lei، Shen ؛ Fahed Qureshi، Shahzadah ؛ Haider، Jahanzaib ؛
Journal:Iranian Journal Of Management Studies»Spring 2017, Volume 10 - Number 2 Ranking الف/ISC (19 page(s) - From 365 to 383 )
Keywords:cause-brand allianceCause categoryCause-related marketingProduct categoryBrand AllianceCauseAtt