keyword respectively. The sample comprises of 400 persons of tourism managers / (1 Article)
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Corresponding Author : ضیایی، محمود ؛ Writer : عباسی کارجگان، داود ؛ کاظمیان، غلامرضا ؛ کروبی، مهدی ؛
Journal:مطالعات مدیریت گردشگری»بهار 1396 - شماره 37 Ranking ب (Ministry of Science/ISC (23 page(s) - From 1 to 23 )
Keywords:گردشگریتهرانگردشگری شهریالگوی مدیریتThe purpose of this research is to provide the “ThreeDimensional Model of Tehran Tourism Management (TDMTTM)” using a twostages exploratory mixed method design (qualitativequantitative). At the first and second stagescontent analysis and structural equation modeling have been usedrespectively. The validity of questionnaire is as content and face validity. Content validity ratio (CVR) and content validity index (CVI) was estimated to be 0.69 and 0.79respectively. The obtained reliability in Cronbach's Alpha coefficient method is 0.933 and in split of method is 0.0806respectively. The sample comprises of 400 persons of tourism managersexpertsand professorsfrom whom the total of 387 valid questionnaires. Were obtaind the The results show that it is necessary to consider strucشهرمـدیریتپژوهشبـه